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The Physical Web
The Physical Web is an open approach to enable quick and seamless interactions with physical objects and locations.
A parking meter, a poster, a bus stop or a store - walk up and interact with any object or location without installing a specific app for that object or location first. Interactions are only a tap away.
The Physical Web enables you to see a list of URLs being broadcast by objects in the environment around you. Any object can be equipped with a Bluetooth beacon and provide information or points of interaction for you.